Bowmax Brand Guide

A concise overview of the visual identity, color system, and core design principles behind the Bowmax brand.

Logo & Icon

The Bowmax logo and icon represent a structured, modern, and disciplined approach to political consulting.

Logo - Light Background

Bowmax Logo

Logo - Dark Background

Bowmax Logo

Brand Icon

Bowmax Icon
  • Use SVG files wherever possible for clarity and scalability.
  • Maintain clear space equal to the height of the “B.”
  • White and red versions are available for dark backgrounds.
  • Do not alter proportions or color values.

Color Palette

The palette uses bold red and deep navy tones, supported by refined neutrals.

Bowmax Red
#C41D1D

Bowmax Navy
#1A1F36

Deep Gray
#111111

Neutral Beige
#F4EEE6

Typography

A serif/sans pairing reinforces Bowmax’s balance of clarity and professionalism.

Playfair Display

Used for hero text and section headings.

Montserrat

Used for body text, navigation, and UI elements.

Iconography

Icons should be simple, thin-line, and minimal. Icons for this website are sourced from Font Awesome.

Photography Style

Photos of the Bowmax Team in action, events hosted by the company, and candid shots are ideal. Architectural textures, structured lines, and subtle political environments are preferred for backgrounds. Avoid cliché political stock photos.

Brand Assets Download

Download our brand package, including logos and icon in PNG and SVG formats.

Download Brand Assets